“Milkin” bedtime just got a whole new meaning. Smooze, the kids bedtime milk drink, is an all natural sleep inducer infused with other natural ingredients, such as honey, banana and cinnamon.
When designing all elements of this project, the main focus was to embody the night aspect as well as the use of a cow, as in the sound, texture and even as a character into the brand. These elements help to differentiate it from other products in the market, while also having the ability to attract the eye of children and their parents. The use of color and mix between illustration and photo realistic images, gives an overall contrast that make it stick out in the cooler of other milk products.